With 265 hotels dotted across the UK, each Best Western hotel is as individual as their colourful owners and passionate staff.
Fighting against the giant corporate bed factories this series follows daily life as they attempt to turn the tide.
This week we meet Best Western’s youngest ever CEO Rob, an Australian former Aussie Rules footballer who has big ideas on how to fight back. Mark and Terii in the sales team attempt to sign a major celebrity hotel owner.
And Alasdair the fastidious hotel inspector arrives unannounced at a hotel in the Lake District. Will it pass inspection?